With technology evolving at breakneck speed, understanding consumer behavior is more important than ever. GEO Intelligence is redefining marketing by turning location data into actionable insights that drive results. Imagine being able to pinpoint exactly where your customers are and what they want in real time. This powerful tool has the potential to revolutionize how …

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The digital marketplace knows no borders, and neither should your e-commerce business. As more consumers venture online, the demand for products and services in their native languages is rising. Multilingual SEO isn’t just a luxury; it’s becoming a necessity for brands looking to expand their reach globally. By optimizing your website to cater to diverse …

If content is king, then knowing what’s missing from your content strategy is the power behind the throne. Yet, manually identifying gaps in your content can feel like searching for a needle in a digital haystack—time-consuming, inconsistent, and often incomplete. That’s where automation steps in. In 2025, AI-driven tools and automated workflows are transforming how …

When it comes to growing a business, branding and marketing are often used interchangeably, but they serve distinct roles in shaping a company’s success. Branding is about crafting a unique identity, defining values, and creating an emotional connection with customers, ensuring long-term recognition and loyalty. Marketing, on the other hand, focuses on promoting products or …

A well-designed website enhances credibility, improves SEO for accounting firms, and provides seamless navigation for potential clients seeking financial services. Your accounting firm website is more than just an online presence—it’s a powerful tool for attracting clients, building trust, and showcasing your expertise. Website acts as your virtual storefront, making the first impression on potential …

By 2025, web personalization has become a standard, not a privilege. Thanks to the power of AI and big data, websites are evolving from static pages into dynamic, intelligent experiences that adapt to each visitor in real time. Imagine landing on a site that knows your preferences, anticipates your needs, and delivers exactly what you’re …

Gone are the days when building a website required extensive coding skills or hiring a professional developer. Thanks to AI-powered website builders, creating a fully functional, visually appealing site is now easier than ever. With just a few clicks, AI can generate layouts, suggest designs, and even optimize content based on user preferences. But is …

Website migration can feel like a daunting task. Whether you’re upgrading your platform, moving to a new domain, or simply refreshing your design, the stakes are high. One wrong move and you might just watch your hard-earned SEO rankings plummet. Your website is more than just an online presence; it’s a vital part of your …

Typography is more than just arranging letters; it’s an art form that shapes how your message is perceived. From conveying emotions to establishing brand identity, the choice of typeface plays a crucial role in design and communication. Whether it’s the elegant curves of a serif font or the clean lines of a sans serif, typography …

LinkedIn, with its professional focus and expansive network, offers an invaluable platform for companies to showcase their brand and connect with potential clients and talent alike. Creating a compelling LinkedIn Company Page is not just about filling in your company information; it’s about crafting an engaging narrative that resonates with your audience. Unlocking the full …
Social Media
Social media refers to the means of relations among people in which they produce, partake, and/ or exchange information and ideas in virtual communities and networks. The Office of Dispatches and Marketing manages the main Facebook, Twitter, Instagram, LinkedIn and YouTube accounts.
We offer an array of tools, including one- on- one consults with seminaries, departments and services looking to form or maintain an being media presence to bandy social media pretensions and strategy, as well as offer perceptivity and ideas. Before creating any social media account, you must submit the Account Request Form. Be sure to check with your academy’s dispatches office for any academy specific regulations or imprinting guidelines.
Key Principles for directors
Social media is about exchanges, community, connecting with the followership and structure connections. It isn't just a broadcast channel or a deals and marketing tool.
Authenticity, honesty and open dialogue are crucial.
It is not only allows you to hear what people say about you, but enables you to respond. hear first, speak second.
Be compelling, useful, applicable and engaging. Do n’t be hysterical to try new effects, but suppose through your sweats before remonstrating them off.
Popular Social Media Tools and Platforms
Blogs A platform for casual dialogue and conversations on a specific content or opinion.
Facebook The world’s largest social network, with further than1.55 billion yearly active druggies( as of the third quarter of 2015). druggies produce a particular profile, add other druggies as musketeers, and exchange dispatches, including status updates. Brands produce runners and Facebook druggies can “ like ” brands ’ runners.
Twitter A social networking/micro-blogging platform that allows groups and individualities to stay connected through the exchange of short status dispatches( 140 character limit).
YouTube/ Vimeo Video hosting and watching websites.
Flickr An image and videotape hosting website and online community. prints can be participated on Facebook and Twitter and other social networking spots.
Instagram A free print and videotape sharing app that allows druggies to apply digital pollutants, frames and special goods to their prints and also partake them on a variety of social networking spots.
LinkedIn A place where groups of professionals with analogous areas of interest can partake information and share in a exchanges.
Learn how to stylish use these tools with our platform specific stylish practices.
University programs
Social networks and other online media are great tools for engagement and two- way communication, but given the nature of this two- way, real- time communication, there's the eventuality for significant pitfalls associated with unhappy use.
Policy for Official Social Media Accounts
Responsible Use
Conflict of Interest
Brand, Fair Use and Open Access
Name Use/ Insignias
Visual Identity( PDF)
General Social Media Best Practices
While the tools of social media are fluently accessible, the rules of the road aren't inescapably intuitive. It’s a new dispatches geography, with tremendous openings but also a lot to learn.
We developed these guidelines to give everyone at the university — from dispatches professionals to department directors with introductory guidance on how to stylish use social media toward dispatches pretensions, both as the proprietor of an account and as a stoner/ contributor. The suggestions and stylish practices outlined then can help you use these channels effectively, cover your particular and professional character, and follow university guidelines. We also hope that these guidelines spark exchanges among social media interpreters on lot to learn from each other as we explore these arising platforms.